Life changes and so should an ‘About’ Page. Here is my updated ‘About’ section with a few new tweaks (even the dreaded “almost 30″ part — ugh!). Enjoy!

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Hi! I’m Laurel— I am the “Elle/L” behind The Curvy Elle. I am an almost 30 year old, Californian born and raised in the San Francisco Bay Area. I currently live in the South Bay (aka “Silicon Valley”) with my fiancé and soon to be baby (due Halloween 2015, see baby announcement). A couple of years ago I moved back home to the Bay after spending the year living and working as a Fashion Designer in New York City.

I started this blog and The Curvy Elle Shop while still living in New York. Right after this a series of misfortune (or fortunate, depending on how you look at it!) events happened. These events lead me to bite the bullet and pursue my ultimate inspiration–Plus Size Fashion! I am working to create a niche in the Plus Size market by jumping head first into running The Curvy Elle Blog & Shop!

Before my latest stint living and working in NYC, I pursued my undergrad degree there. I had the luck (hear the sarcasm in my voice) of graduating right when the market crashed. I had a hard time getting started in the Fashion Industry, so when I had a job offer back home, I took it. I spent the next 2 years working and going back to Grad School. I have a restless heart, so when my feet started twitching I knew it was time for a change. From the day I left New York I knew it was just a matter of time until I came back.

In September 2011, I moved back to New York to intern in Fashion Design and look for work. I spent about 6 months doing a multitude of internships and odd jobs until I was hired as an Assistant at a juniors clothing company. I worked there for 3 months, when that position ended I made the decision to pursue my own ‘thang,’ and here we are today!

Working in an industry that is so focused on appearance, it has definitely made it extra hard for me being plus sized. It takes guts of steal and strong self worth to make it. It may sound cliche, but I really want to make a difference in such a superficial industry. I want to show that there is substance out there and a large market for the “Curvy” woman. (See my post on “Being Plus Size & the Fashion Industry”)

This is how I came up with the idea of The Curvy Elle Blog and Vintage Shop. With this blog, I intend to show how trends can be translated for the Plus Size Woman and give ideas for creative ways to dress yourself. I have also dedicated my shop to sell my vintage finds for that woman. Ultimately, I have a general idea of what I want to do with this blog and shop, but I know that it will end up being completely different than I ever expected…

Welcome to The Curvy Elle : Blog and Vintage Shop (Plus Size)…

curvy_news_update

Things are changing so drastically for the plus size world. The ‘Curvy News Update‘ is a post to document, overview, and give a heads up on what is going on in the news for the curvy lady (or “person”).

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1. “This Is What Plus-Size Clothes Look Like On Plus-Size Women”

In this article, two plus size women with completely different body types, try on plus size fashion pieces and compare themselves to the online models. This article makes me happy, because this is exactly what ends up happening to me when I try on most plus size clothing. They never look as good at the model and usually are poorly made.

2. “TJ Maxx Now Sells Plus-Size Clothing On Its Website”

TJ Maxx has always had a ‘plus size’ section in their stores, but now you can also buy their plus size fashion on their website! Here are a few of my favorite pieces featured for sale:

3. “Plus-size retailer Lane Bryant launches #ImNoAngel campaign to celebrate body diversity”

Lane Bryant launched a new ad campaign for their plus size intimate apparel line, Cacique, ‘#ImNoAngel.’ This is a jab at Victoria’s Secret‘s ‘Angels’ campaign and the fact that they do not cater to customers above a size large. It’s meant to also empower women of all sizes. Here is a commercial for the new campaign:

4. “Singer Meghan Trainor Partnering With FULLBEAUTY Brands For Plus Size Fashion Collaborations”

There have been more and more celebrity (plus size) targeted fashion collaborations coming out and singer, Meghan Trainor, is the next one targeting the plus size lady. Sometime in the near future, we will be seeing some plus size fashion coming from Fullbeauty and Meghan.

5. “‘Fat Yoga’ Tailors Yoga Classes to Plus Size Women”

I’ve said this on more than one occasion — plus size women work out! You can be fat and healthy! There are places popping up around the country targeted at plus size people that want to do yoga. It adapts positions for a different body type. This just proves that most anything is possible — as long as you knot how to adapt.

“‘I practiced yoga for almost a decade and no teacher ever helped me make the practice work for my curvy body…I just kept assuming the problem was my body and that once I lost x amount of weight, I’d finally ‘get it.’ Then one day it dawned on me that the problem was never my body. It was just that my teachers didn’t know how to teach bodies like mine.'”

-Anna Guest-Jelley, founder and CEO (that’s Curvy Executive Officer) of Nashville-based Curvy Yoga

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[UPDATE] About Section

May 20, 2015

Life changes and so should an ‘About’ Page. Here is my updated ‘About’ section with a few new tweaks (even the dreaded “almost 30″ part — ugh!). Enjoy!

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Curvy News Update

April 23, 2015

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1. “This Is What Plus-Size Clothes Look Like On Plus-Size Women”

2. “TJ Maxx Now Sells Plus-Size Clothing On Its Website”

3. “Plus-size retailer Lane Bryant launches #ImNoAngel campaign to celebrate body diversity”

4. “Singer Meghan Trainor Partnering With FULLBEAUTY Brands For Plus Size Fashion Collaborations”

5. “‘Fat Yoga’ Tailors Yoga Classes to Plus Size Women”